Coaching for men over 35
Personalized training, nutrition and accountability for busy men who want their edge back. Built around your schedule, not a generic plan.
Proven results
No filters, no gimmicks. Just men who followed a structured plan and put in consistent work.
Mark, 42
6 months · Body fat 25% → 10% · Squatting 1.5x bodyweight
David, 45
12 weeks · Down 18 lbs · Back to hiking with his kids, pain-free
James, 35
90 days · Lost 25 lbs · Strength greatly increased overall
See it in action
A look at real sessions and the coaching behind the results.
Is this for you?
This isn't a program built for 22-year-olds. It's built around a slower metabolism, real injuries, real schedules, and real families, so it actually works for where you are now.
Why this works when others haven't
Meet your coach
A decade competing as a national-level bodybuilder in Canada, certifications in training and nutrition, and a fitness meal-delivery business. Then I traded Canadian winters for the coast of Vietnam.
Hitting 40 changed everything. A slower metabolism and nagging injuries forced my training to evolve: mobility, recovery and precision nutrition. The result is a physique that's leaner, stronger and healthier than in my competitive years, and it became Mind Muscle Training.
My motivation is my son, Daniel. I train to lead by example and show up as the best version of myself for the life we're building together.
— Ian · Founder, Mind Muscle Training
The coaching system
Your training, nutrition and coaching live in one app, so you always know exactly what to do today.
Never wonder what workout to do again. Every session is planned around your goals and automatically updates as you get stronger.
Eat foods you actually enjoy while steadily losing fat and building muscle, with targets that adjust as your results come in.
Film your lifts and get expert form review before bad habits turn into pain that sets you back months.
A weekly video check-in to review your progress, work through what got in the way, and adjust the plan.
In-app messaging, seven days a week. No waiting a week to ask a question.
A strategy questionnaire and a kickoff call so your first plan is built for you, not copy-pasted.
Client testimonials
I can't afford to get hurt like I used to in my twenties. Ian's all about doing things the right way with proper form, listening to your body and not pushing through pain. That keeps me motivated.
RohanClient
My knees and back used to ache constantly. With Ian I focus on correct movements and I feel better now than I have in a long time. I'm not trying to be a bodybuilder, I just want to feel good and keep up with my kids.
DevClientI've gained more size lifting lower weight with more control than when I was pushing heavy and risking injury. He gives me solid guidance on nutrition, sleep and recovery. Highly recommended.
ChrisClientI run a chiropractic clinic in Da Nang and constantly see people with issues from poor posture and not enough healthy movement. I send my clients to Ian because he trains in a way that is healthy, sustainable and enhances the results we achieve in our office.
Edouard, D.C.Chiropractor, Da NangGetting started
We map your goals, training history, schedule and equipment, and I'll tell you exactly what your next three months would look like. You decide afterwards whether you want to start. Nothing to pay to find out.
Your first training block, nutrition targets and habit framework land in your app.
Check in, adjust, and message your coach directly whenever you need to.
Coaching levels
One coaching system, three levels of commitment. Prepay a full cycle and lock in a lower monthly rate. Train with a partner and you both save; ask about couples pricing.
Follow your program and check in consistently for 60 days. If you don't see visible progress, I'll keep coaching you free until you do, or refund your investment.
Guarantee applies to clients who complete 90%+ of scheduled check-ins and follow the prescribed training and nutrition plan.
Not sure which one fits? Start with the free call. We'll go through your goals, your schedule and what's realistic, and you decide afterwards whether to commit to anything. No payment, no obligation.
Before you book
Straight answers to what usually holds people back from booking the call.
Ready when you are
Book your free strategy session. No pressure, no obligation. We'll map out exactly what your next 90 days should look like.
Book Your Free Strategy CallGet in touch
Not ready to book a call just yet? Send a message and Ian will get back to you personally — usually within a day.
